Event Overview

On January 30 and 31 the 925 Deep Dive: Creative at Work took place at the conference center of the Prime Tower in Zurich. After the success of the inaugural 925 Conference – a highly interdisciplinary event on innovation, inspiration and engagement at work – the 925 Deep Dive focussed in on one specific topic: Creativity. The key question our speakers, internationally-acclaimed creativity expert Denise Jacobs (USA) and Swiss innovation expert Chris Brügger from Denkmotor, addressed was: What are best practices for sparking creativity at the workplace?

Visual impressions of the Deep Dive event can be found in this 925 Deep Dive photo album.


Our signature Deep Dive event format enables participants to choose how deeply they want to dive into the presented topic. For this 925 Deep Dive for example, audience members could choose from  three different levels of participation:

  • Level 1: You  joined for the talks by our creativity experts Denise Jacobs and Chris Brügger on January 30
  • Level 2: You joined for the talks and subsequently attended the speaker dinner at the Clouds panorama restaurant
  • Level 3: In addition to your participation on January 30, you attended Denise Jacob’s full-day workshop the next day at the Impact Hub Zurich.


  • Denise Jacobs, Creativity Expert + Speaker + Author (USA)
  • Chris Brügger, Innovation Expert + Author + Founder Denkmotor GmbH  (Zurich)

Video Talks

Watch the inspiring talk from the conference on “Reviving Creativity“ by Denise Jacobs, wherein she talks about the principles of creativity and how to best implement them in a work environment.

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